In 2015, the Federal Trade Commission released their new rules for Disclosure Compliance. These
rules are set in place to ensure that readers or viewers of web media
(blogs, Youtube videos, etc.) know if the blogger/presenter is
sponsored, endorsed, or partnered with a different company. In blog
terms, the readers need to know if the blogger is making money by
sharing a link or product.
In compliance with the FTC guidelines, please assume the following
about links and posts on this site: Any/all of the links punanow.com are
affiliate links of which I receive a small compensation from sales of
What are affiliate links?
Purchases are made on external affiliate company websites: When a
reader clicks on an affiliate link located on punanow.com to purchase an
item, the reader buys the item from the seller directly (not from
punanow.com). Amazon and/or other companies pay punanow.com a small
commission or other compensation for promoting their website or products
through their affiliate program.
Prices are exactly the same for you if your purchase is
through an affiliate link or a non-affiliate link. You will not pay more
by clicking through to the link.
I use two main types of affiliate programs:
1. Amazon affiliate links.
punanow.com is a participant in the Amazon Services LLC Associates
Program, an affiliate advertising program designed to provide a means
for sites to earn advertising fees by advertising and linking to Amazon
properties including, but not limited to, amazon.com. Amazon offers a
small commission on products sold through their affiliate links. Each of
your purchases via our Amazon affiliation links supports our cause at no additional cost to you.
If a blogger links to an Amazon product (with a special code for
affiliates embedded in the link), and a reader places an item in their
“shopping cart” through that link within 24 hours of clicking the link,
the blogger gets a small percentage of the sale. Amazon links are not
“pay per click.” If you click on the product link and stay around Amazon
and purchase something else, however, I will get commission on that
Anytime you see a link that looks like astore.com/… or amazon.com… it can be assumed that it is an Amazon affiliate link.
2. Product affiliate links.
These affiliate links work the same way: if you click the link and
buy the product, then the blogger gets a percentage of the sale or some
other type of compensation. Things like e-book bundles, e-courses, and
online packages are usually affiliate links, as well. Again, prices
are not different if you use these affiliate links. You will not pay more by clicking through to the link. These links are not “pay per click”, unless otherwise denoted.
What about sponsored content?
I do not write sponsored posts. I want to bring you real, unbiased
information. However, if a post is sponsored by a company and it is a
paid sponsorship, I will disclose this clearly in the beginning of the